Session: Digital Advertising (Meta & Google Ads)

Why take This Course?

 Digital advertising is the fastest way to reach your audience, generate leads, and increase sales online. This course teaches you how to master Meta Ads (Facebook & Instagram) and Google Ads to create high-performing, data-driven campaigns that deliver measurable results. 

You’ll learn how to define target audiences, optimize ad creatives, manage budgets, and track performance to maximize your ROI. Instead of wasting resources on trial-and-error campaigns, you’ll gain the skills to run efficient, scalable, and profitable ads across platforms. 

Whether you’re a marketer, business owner, or aspiring performance marketer, this course equips you to drive traffic, boost conversions, and grow your online business confidently in today’s competitive digital landscape. 

Description

This course provides a comprehensive and hands-on understanding of Digital Advertising using Meta Ads (Facebook & Instagram) and Google Ads, enabling you to create, manage, and optimize high-performing paid campaigns. You will learn how to target the right audience, control advertising budgets, and maximize return on investment using data-driven advertising strategies.

By the end of this training, you will be able to launch paid campaigns, analyze performance metrics, optimize conversions, and scale profitable ads across multiple platforms.

What you will learn:
Understand the fundamentals of paid digital advertising
Set up and manage Meta Ads campaigns
Create and optimize Google Search and Display campaigns
Define target audiences and customer segments
Write high-converting ad copy and creatives
Manage advertising budgets and bidding strategies
Track performance using Meta Business Manager and Google Ads Manager
Analyze key metrics (CTR, CPC, CPA, ROAS)
Optimize campaigns for conversions and scalability

Requirements / Prerequisites:
Basic knowledge of digital marketing concepts
Familiarity with social media platforms
No prior advertising experience required